The rapid rise of domestic lamps and lanterns market, lamps and lanterns market from the original single lamps and lanterns stores, lamps and lanterns wholesale city, to the modern lamps and lanterns supermarkets, shopping malls, and chain monopoly. Meanwhile, with the rapid login of LED lighting, LED investment seems to show that the LED investment of listed companies will exceed 40 billion last year. However, for investors, such a chaotic competition pattern, where is the new marketing outlet of the lamp industry?

Inventory: a popular marketing concept in lighting industry in recent years.

Concept 1: holistic home lighting

The so-called overall home lighting, is the lighting business for consumers to provide consumers from the living room, dining room, bedroom, study room to kitchen, bathroom and balcony, corridor overall lighting scheme, providing scientific and healthy, energy-saving fashion lighting design planning. Of course, in this respect, many domestic lamps and lanterns have been clearly expressed, for example, Yi Mei lamps and lanterns have been expressed, the introduction of home one-stop lamps and lanterns consumption, commercial business, home, engineering lighting integrated services.

However, the whole household lighting seems to remain on the concept of marketing, and there are few products that really sell products and services. It is clear that the concept of overall home lighting is relatively vague, which is often reflected in the consumption service, and for most businesses, the profit from the after-sales service is not only meager, but also the cost of time and labor.

Concept two: chain of lamps and lanterns monopoly

In recent years, the chain of lamps and lanterns has swept China, the Shenyang store of Shili River lamps and lanterns and the opening of Wenzhou store mark the integration of the lamps and lanterns from scattered to the integration; of course, the lamps and lanterns monopoly market also has the lamp nest, the Wan Long Huiyang, and the Oriental lantern square and so on. And the popularity of Art Lantern master's lamp brand monopolizes the market of lamps and lanterns from the city to the two or three towns.

In recent years, household appliances go to the countryside to speed up the rural consumption level, and the lamps and lanterns are followed by the household appliances. And the concept of fashion and energy saving is also rapidly from the city to the countryside. This will open the lighting market of rural lamps and lanterns. The brand monopoly of lamps and lanterns is built in the form of lamps and lanterns. It will be flexible and professional to cater to the rural consumption attributes and adapt to the development needs of the rural market.

Concept three: lighting for commercial lamps and lanterns

With PHILPS, Midea, NVC as the leading lighting brand, the shop lighting will undoubtedly become a highlight of LED lighting marketing. With the rise of modern characteristic stores and fashion points, shop lighting decoration has become the top priority in the process of decoration. More and more shopkeepers realize, "pull the footsteps of consumers, stagnate the customer's eyes", no longer rely solely on products and services, the decoration of the shop itself, and the lighting design, more can reflect the homogeneity. Product consumption on the punchline.

Of course, for investors, how to obtain sales channels and how to truly create a professional mouth nose, I think that on the basis of professional, with a strong brand publicity and successful experience in engineering, we can achieve unexpected investment benefits.

Concept four: LED lighting investment

A person in charge said that for the current lighting and lighting industry, white hot market competition, only professional can occupy the core competitiveness. The most potential energy of lamps and lanterns industry is to build their own advantages and enter the market of other industries at the right time. For example, at present, lamps and lanterns of ancient town have launched LED lighting products, but the high initial investment has not brought huge profits. LED lamps only cost at least 100 yuan. "Domestic consumption structure also determines that its popularity in home area is not very large.

Concept five: direct sales of Chinese lamps

The Chinese light capital (Beijing) direct selling base is located in the famous Shili River business circle in Beijing. It is a combination of exhibition and sales experience, famous lighting design company at home and abroad, high-end customization, electronic commerce, international trade, batch operation and logistics storage.

So it seems that the Chinese light city, the Beijing direct selling base, is a new type of lamps and lantern terminal sales platform. However, for dealers, no small shop rent, fierce competition, if the light is to say the core competitiveness of the direct selling, that is relative to the wholesale distribution, which has greatly improved the lamps and lanterns products from scattered sales, to the information flow, warehousing, the integrated collection and deployment of products. Through large-scale management cooperation, we can achieve a strong combination of product sales and after-sales service.

Concept six: the marriage of furniture lamps and lanterns

We all know that the impact of lamps and lanterns on the home environment can not be ignored, and in the channel terminal, the furniture industry has already produced the idea of "marriage" with the lamps and lanterns. Cross industry integration will control the market information of terminal channel more effectively. Industry insiders say that cross industry cooperation can achieve products with complementary advantages on resources and enhance the strength of enterprises. It is a realistic way to ensure the strong strength of the brand in the industry. From this point of view, cross industry cooperation is the inevitable trend of industry development.

The operation of furniture and lamps is not only a new marketing idea for merchants, but also a more convenient way of home consumption for consumers. However, in terms of medium and small investment, the network of furniture and lamps and lanterns is often a little larger than small. For the operators, it is necessary to invest a lot of money and guarantee the quality of after-sales service. At the same time, a strong supply channel is needed to achieve an ideal price advantage.