The US retail giant Target company have nearly 1800 stores in the 47 states of United States, It is the first company in the United States put forward the discount concept in retail.

The in-store mobile navigation system of Target bring customers quickly find needed goods through the hottest information carrier, QR code and lighting in the "maze like" big supermarket.

Pictured above, after the customers get into the store Target first send a free coffee information based on the lighting navigation technology , during customers stay in the store will continue to receive more "promotions". Such as sending her mobile phone required goods and provide the guidance of product information when through the aisle.

The visible light communication (VLC) based on digital lighting technology is an important part of "mobile phone store experience," it is now emerging, as new, and customer friendly and transformative. the target market $73 billion.

Target site pop-up propaganda video shows a young shoppers get into store, most of the time push cart and make phone up to the light in same time , the first popup information a cup of Starbucks coffee in free of charge, and then shows the fastest route to catharsis things, she arrived and compare a variety of soap information service in mobile phones. After the high efficiency, easy and lively shopping journey, mobile phone and its application can also help her in the cashier.

Although it said nothing about video lighting technology (but it's not hard to see the lights of the ubiquitous hung over her). The technology provider Bellevue, Wash. Said lamps and lanterns is indeed a part of the system, and with the StoreMode navigation scheme in the shop.

Target StoreMode platform integrated into its mobile applications, the StoreMode platform supports a series of indoor positioning solution, including beacons, WiFi, mobile sensors, lighting technology and other emerging technologies.

VLC technology is a fledgling tools, some industry insiders said it will be a very valuable tool for the retailers attract customers. VLC have many possible applications, but "indoor localization" is expected will be the first popular in market. the LED lamps and lanterns find out the store smartphones location and retailers can provide near product information to customers.

VLC technology through the LED digital nature development , slight change their own frequency in order to increase LED send data to the smartphone camera. It works the same as infrared remote control signal to the TV set. Interact with the application of data, in order to pinpoint the location of the mobile phone in the shop.

The technology is a potential for retail infrastructure, because all the store have light. Therefore, LED technology not only can play a role of cutting energy consumption and the cost of maintenance, can now also play an integral role in information technology - and cities like Los Angeles in promoting the deployment of smart, connected to the LED street light is the same concept.

VLC suppliers currently include GE, Acuity Brands, professional ByteLight (has been Acuity Brands) and PureVLC Scotland. GE has been cooperating with ByteLight, although this relationship now will be sent to you by this week to buy its Acuity Brands, Acuity Brands itself has been cooperation with Qualcomm develop VLC, Philips lighting also advocating the technology.

It is unclear whether the Target of the nearly 1800 stores how many use VLC, the number should be small, but this year is expected to grow. With the explosive growth in mobile phone, a startling statistic: 98% Target customers shopping on digital products, and shopping most are using a mobile device. Mobile traffic has increased by 44% last year, into shopping also surged by 69%.

Store navigation system marks an ambitious attempt. Target current financial situation is on the mend, companies report full-year growth of 1.9% last year, to $72.6 billion. Among them from mobile network sales increased by 30%, Target proportion of sales growth is expected to more than physical stores.