For LED lighting distributor, the original market is difficult, but in the off-season, the industry is much more difficult. Most dealers are "plotting" how to spend the "long" off-season, of course, with some dealers, doing nothing, waiting for the recovery of the market, so the dealer how to do ability to won't waste this season? Do promotion LED lighting distributor is not a few, but the effects are not so good.

Many LED lighting distributor, do promotion is dead, do not do sales promotion is to die. So what can do in the off season? Have the opportunity to crisis is danger. Is limited and market share is infinite. Only grasp the off-season can do something in the busy season. So what we can do?

1, Adjust stores.

Lamps and lighting of experiential consumption, consumers to discard the instinctive reaction. Any store, decorate after a period of time will appear on display is unreasonable, act the role ofing is tasted, the phenomenon such as old image advertisement picture. Just can take advantage of the off-season for stores to adjust.

2, A depth distribution of work

Vision of the popular industry alliance and promotion to the community is actually is the depth distribution of two forms. There are many kinds of depth distribution can also. Depth distribution of essence is through the establishment of sales channels, compound for potential consumers to when there is demand for the first time I think of you and to expand the brand's overall market share.

3, Improve customer service ability.

Do customer service, is not only to the instant message greeting customers, the company also is not only to the customer maintenance under the furniture. More important work is to consolidate their word of mouth, stimulate the customers desire to buy the LED lighting lamps and lanterns. In fact our customers not only are concentrated in the new district. Average life span of the LED lighting lamps and lanterns also has a few years time. So, every village, basically there will be our potential customer, just now we haven't inspire him for the demand of lamps and lanterns.

Off-season promotion can actually revolves around his old customers come. Through the need for old customer information management, can fully tap the potential demand analysis. Is given priority to with old customer promotion or similar activity, not only spend less, but also bring unexpected return single effect.

4, Strengthening personnel training work.

During the off-season, the customer into the store rate is very low, many shoppers or play mobile computer, or chatting, occasionally come in one or two customer can't clinch a deal. To improve conversion rates and guest unit price, it is necessary to let our staff have more professional skills and better working condition, low season is one of the best timing to our training.

Promotions specialist training in addition to courses in a unified manner, the LED lighting manufacturer can also have a lot of ways. Such as to carry out the marketing competition, scene simulation, find a series of activities such as selling points. Anyway, buy more in the off season to make "busy. Specific transaction management is trivial, it is the steady accumulation of these details, to gradually form a store's core competitive ability. Has good AD said" there is no better, only better ". As long as our service better, our store image better, stronger guide our ability, we all details can lead others step.

Although is mostly merchants dismal sales off-season, LED lighting distributor is not without opportunity, just is to have the opportunity to prepare the people, LED lighting distributor if you can't improve themselves, so want to achieve something in the off-season is quite difficult. lighting of market dealers don't weak, only dealers will stand out, itself to have the opportunity in a depressed market sales and earnings.